Elevate your journey: a simpler, smarter Philippine Airlines app.
Elevate your journey: a redesign of the Philippine Airlines app with a simpler interface, a streamlined booking flow, an AI travel assistant and easier access to customer support.
- Client
- Philippine Airlines (concept)
- Services
- UI/UX design
- Platform
- Mobile app
- Year
- 2023
Concept & Design by Alexe Dacurro. This is an independent, self-initiated project and is not affiliated with, authorized, or endorsed by Philippine Airlines. Third-party visual materials are included solely for non-commercial, demonstrative purposes. All copyrights belong to their respective owners.
Challenge
The current app's interface feels dated, and the experience gets in the way. Booking takes more steps than it should, key actions are hard to find, and getting help means leaving the app or digging through menus.
Travelers usually open an airline app with one job in mind, often at a gate with one hand free. This self-initiated concept asks what the Philippine Airlines app could feel like if it were rebuilt around those jobs, while keeping the warmth of the brand.
Solution
A cleaner interface. A fresh visual system with clear hierarchy, generous spacing and the airline's red, blue and yellow used with restraint, so every screen is easy to scan.
Simple, intuitive design. A five-tab bar keeps Home, Check In, Book Flight, My Trips and Menu one tap away. Home opens with your destination and its weather, then deals picked for you, then PAL News.
Streamlined booking. Round trip, one way and multi-city sit in simple tabs, with origin, destination, dates, passengers and class in one card and a single Find Flights button.
AI built in. An in-app assistant helps travelers find flights, answer trip questions and surface relevant deals in plain language.
Better customer support. Help is reachable from inside the app, with the assistant handling common questions and a clear path to a human agent when needed.
Results
- A modern interface that is easier to read and navigate
- A booking flow that fits on one screen, with one clear next step
- An AI assistant that shortens the path from question to answer
- Support available in the app instead of a phone line or website
- Check-in and trips one tap away from anywhere
Tell us your new idea.
Send a short brief and we'll reply within one working day, from Atlanta or Manila, with next steps and a rough timeline.
hello@disenyo.studio- Website design
- Application development
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- Social media management
- Systems integration